Free Spirit Snacking

Popped water lily seeds, also known as Makhana, have been consumed in India for thousands of years. Deeply rooted in Ayurvedic tradition, these mighty seeds are a staple snack for those who believe you should listen to your body and feed your soul. 

The brand identity and packaging design system aim to capture the free spirit nature of the brand. Water lily plants are combined with vibrant hues of India to help educate U.S. consumers of the origins of the product. These delightful bags are bright, punchy and beautifully botanical.

Services

BRANDING

PACKAGING

COPYWRITING

ART DIRECTION

Work completed while at Interact Boulder