The Bay Area’s Favorite Ice Cream

Double Rainbow ice cream and the Golden Gate Bridge go hand in hand. They are legends in San Francisco and are must-stop destinations while visiting the area. While Double Rainbow continues to be family owned and operated after 40+ years in business and now has both retail and wholesale distribution across the country, their mission remains the same: Create the most delicious ice cream on the planet for everyone to enjoy, using only the finest & great tasting ingredients.

Established in 1976, Double Rainbow had a funk-tastic archive of retro design that begged to be brought back to life. Their original logo and the iconic Golden Gate Bridge are both heroed in the clean and minimal design system. Colored lids are used to help shoppers easily identify the various product types, such as classic ice cream, soy cream ice cream and organic ice cream.

Services

Branding

packaging

copywriting

Work completed while at Interact Boulder