Real, Whole Plants

As plant-based diets continue to gain traction, consumers are not just hungry for meat alternatives, they’re hungry for real food made from whole plants. Enter Jack (aka Jackfruit). Jackfruit is grown in India and is big on nutrition and is, well, just big in general. When Annie discovered the mighty jackfruit and learned about its naturally meaty texture, she knew she needed to make it accessible to the rest of the world. Thus, Jack & Annie’s was born and is here to shake up the plant-based meat category.

Inspired by the large size of a real jackfruit as well as the colossal impact this food has on people and the planet, the brand story of small Annie and big Jack (products) came to life. Playful illustrations are paired with mouth-watering photography to tell the narrative of the dynamic duo while highlighting the incredible taste & texture of the food.