Simple Snacks for our Furry Friends

While dog treats are often packed with fillers and preservatives, Fresh Field has a simpler solution, 3 ingredient jerky chips. Made with just 1 protein, 1 fruit or vegetable and a sprinkling of natural flavors, you can feel confident you are feeding your pup only the good stuff and none of the bad stuff.

With ingredients such as sweet potatoes, carrots, turkey and bison as inspiration, we developed a variety of brand name options, with Fresh Field rising to the top. Graphic illustrations of the single fruit/vegetable balancing on the back of the single protein for each product highlights the simple ingredients and formulations.

Services

Naming

BRANDING

PACKAGING

COPYWRITING

ART DIRECTION

Illustrations by Julia Williams