All of India is Here

Deep Indian Kitchen is on a mission to share the best of India's culture with everyone. And even though making the best Indian food is hard to do authentically, it's worth not cutting corners. That means prepping meals in small batches, freshly grinding whole spices, and simmering sauces for hours.

To achieve Deep’s mission of sharing their incredible food with the masses, the branding, packaging & communication strategy needed to be approachable and easy to understand, appealing to consumers who may not be familiar with Indian cuisine. The solution was an illustrated design system inspired by Indian architecture, culture and design. The arches and filigree designs help consumers distinguish between product types, while food photography shows off the drool-worthy cuisine.

Services

Branding

packaging

Illustration

Art Direction

Work completed while at Interact Boulder