Smile Inside & Out

More than 1 in 7 Americans struggles with Irritable Bowl Syndrome, but thankfully, 75% of IBS sufferers experience relief from following a Low FODMAP diet. Fody was born to help those with IBS and provides over 20 products that are specifically formulated to be Low FODMAP and gut friendly. Without having to avoid once-loved foods, IBS sufferers can finally eat life to the fullest again!

The previous look for the brand needed an overhaul to capture the excitement and rejoice that comes from being able to eat without worry. The reinvented branding and packaging is playful and lighthearted with a touch of humor because after all, poop is kind of funny. Witty taglines accompany the product flavor names and whimsical towers of food balance within the compositions.

Services

Branding

packaging

copywriting

Art direction

Work completed while at Interact Boulder