Made for Shared Moments
Parenting is hard, but Nurture& makes it just a little bit easier. After realizing that the chairs and products made for new parents and new babies were simply modifications of existing furniture rather than being truly created with new families’ needs in mind, Nurture& set out to fundamentally change that. By designing functional pieces that support the modern parent, their goal is to create a world where nursery furniture works seamlessly to create shared moments for growing families.
Products made for new parents and new babies need to be trust-worthy and reliable, but raising a little one is also full of joy and surprises. The branding system developed for Nurture& combines a solid, but friendly identity with a playful color palette and patterning. A subtle heart incorporated into the ampersand reflects the love and care that not only new parents have for their babies, but also that Nurture& puts into each of their products.
